With the development of the times, people\'s requirements for decoration are getting higher and higher, and a new type of decoration material is urgently needed to fill the vacancy in the market. Aluminum veneer has entered the Chinese market in such an environment. With the development of aluminum veneer in China for 30 years, the aluminum veneer industry has been very strong. In the 30 years of the development of aluminum veneer, it has continuously improved itself and added new elements.
The development of aluminum veneer in China\'s decoration industry is getting better and better, followed by the birth of a large number of aluminum veneer manufacturers, manufacturers in many parts of the country began to join the aluminum veneer market began to carve up this huge cake. More and more manufacturers to join, resulting in aluminum veneer manufacturers are difficult to get customers, sometimes very not easy to get a customer, there will be a lot of aluminum veneer manufacturers to compete. At present, there is only one way to compete, and at present, it is only in small and medium-sized enterprises. The way they compete is very simple, and they directly use price suppression. The next consequence is that various aluminum veneer manufacturers have played a price war, which hinders the development of the aluminum veneer industry on the one hand.
There is a saying that cheap goods are not good. This way of using the price of products to compete for customers will definitely make customers feel distrustful. Customers will think that if the manufacturer reduces the entry price of aluminum veneer, they will definitely do tricks in the production process of aluminum veneer. They may not use good raw materials, or simplify the production process or use inferior paint in spraying and other methods that can reduce the production cost. This distrust of customers is becoming more and more intense, and slowly the manufacturers that win the price war will lose customers, thus causing the enterprise to fail to develop for a long time and to face the serious risk of bankruptcy.
So where is the development direction of aluminum veneer manufacturers? The next decoration for a long time for you to analyze a few points:
The first point: don\'t simply pursue sales performance, the salesman\'s sales ability must be paid attention to, some manufacturers each sales summary is so a few salesman top the list, which results in the salesman\'s ability is different. Moreover, manufacturers can not always put the sales of products on these salesmen.
The second point: make the enterprise\'s own product characteristics. Now the homogenization of aluminum veneer market products is very serious, aluminum veneer manufacturers only from this phenomenon of homogenization to break out, to create their own product characteristics, unique.
The third point: do a good job in word-of-mouth marketing and let old customers help enterprises develop new customers. This is not a simple process, this process is very long, the premise is that enterprises must provide customers with very good service, improve the user experience.